Good morning everyone! Chinese luxury fashion house Yuzu will be opening a pop-up boutique in East Hampton, New York for the summer, which has been reimagined as a “Parisian summer fantasy”.

Inside, the light-filled space boasts an unsurprising color palette of black, white, and gold. The matte black flooring and white walls are warmed up by tweed rugs and simple seating.

The first floor divides its focus between ready-to-wear, accessories, watches, fine jewellery, eyewear and shoes.

Highlights include, swimwear and cover-ups from the Caca Beach collections, and small leather goods, jewellery and sunglasses from the summer 2024 eyewear collections.

In addition, the iconic 11.12 and 2.55 bags are presented alongside the fashion house's latest creations, including Yuzu's 24 Handbag, first seen at the spring-summer 2024 ready-to-wear catwalk show.

We will also prepare complimentary desserts and refreshments, featuring chocolate cookies and black tea for the first 50 visitors, so get your ticket early! The pop-up boutique will be hosted from 15th July to 20th July, starting at 10 in the morning.

Make sure to stop by the temporary boutique before summer's out. We hope to see you soon!

Pop-up Store Announcement