Sales Competitive Intelligence

Hi team, I’m Emma Rose from the Sales Training Team. Today, we're diving into competitive intelligence and why it's crucial for our sales strategy.

Competitive intelligence is gathering insights about our competitors' strengths, weaknesses, pricing, and customer feedback. This info helps us better position our products and services.

You can collect this intelligence through market research, customer conversations, and analyzing competitors' marketing strategies.

For example, knowing a competitor's weakness can help us highlight our product's strengths. Use this data to refine sales pitches, handle objections, and make informed decisions.

Stay updated on competitors using tools like market analysis software.

Remember, competitive analysis is ongoing. Let’s use these insights to drive our success. Thanks for watching!